Daily Bread Food Bank
Monetary Donations
Campaign, packaging, photography
Daily Bread receives all kinds of donations, mostly non-perishable food items, however, they offer more services other than providing food to those in need, they also provide help with rent, employment, health and legal issues. Those kind of services require monetary donations but people are unaware of their need for money. This campaign is designed to raise awareness about the need for monetary donations by redesigning the recognizable wrappers of Heinz ketchup, Campbell's soup and Kraft peanut butter.
Insight: While food is an essential necessity, people need more than food to survive.
