McDonald's
Happy Mother's Day
Campaign, packaging, photography
This campaign is designed for Mother's Day as a thank you gift from McDonald's to all the great moms around the world. Millions of happy meals are sold every day to moms who want to put a smile on their kids' faces, so now is the time to help those kids show their thanks to their amazing moms with their own special Happy Meals. This envelope would be given out with every Happy Meal purchase two weeks prior to Mother's Day. The envelope is meant to be opened by kids who would assemble the gift and then give it to their moms.
Insight: Personalized, handmade gifts are the best way to show moms the appreciation they deserve.
The envelope contains an instructions card that explains how to assemble the gift, a fill-in Mother's Day card, coupons and a Happy Meal box to be glued together by the kids. The box is designed by photographs I took of Happy Meal items organized in drawings that look like those of a kid. The unassembled Happy Meal box has indications on the back to which parts to glue together, for example, A with C.
