Do The Green Thing
Tortoise
Brand Identity, Campaign, Naming
Tortoise knows that fashionable people love to combine different colours and patterns. The bright green and pink colour combination makes him stand out from other sustainability initiatives. From polkadots to summer florals, he loves to stay on trend with his colourful patterns. When he wants a more neutral look, he wears his beige linens.
His style and his home (the web extension) are inspired by the early 2000s, which makes his aesthetic the perfect mix of vintage and trendy.
Copywriter: Kristina Brown